Our Blog

July 2014
Launching Your Podcast Show
in Build Your Optimal Podcast

Launching Your Podcast Show

The road to creating your own podcast is at times, a long one, but you’ve done all the work and you’re almost ready to go live. You’re so close to the finish line that you can almost taste it, but it’s important to remember a few key things before you’re ready to launch. Here’s a look at some things you should keep in mind during...

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30

Jul
2014
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Marketing Your Podcast
in Build Your Optimal Podcast

Marketing Your Podcast

Now that you’re gearing up for the official launch of your new show, here’s a question for you… How are you going to drive traffic to the podcast and have people be able to find it? Well, this is the foundation on which Build My Podcast was created.  Since the web is being inundated with a constant flow on content, our process and offerings help...

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23

Jul
2014
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Choosing The Recording Software
in Build Your Optimal Podcast

Choosing The Recording Software

Welcome to one of the largest roadblocks in the podcasting world! Well, the good news is that it doesn’t have to be. It’s actually much more simple than you probably imagine. Many people ask us “what is your favorite program?” and we commonly give the same answer depending on what system they are using: Mac Fans: Our favorite program is GarageBand. With the ability to...

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16

Jul
2014
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Selecting The Equipment
in Build Your Optimal Podcast

Selecting The Equipment

Now that we’re on the final stretch to podcasting stardom, you must choose your tools (aka recording equipment). The easiest way to describe, and guide you through this process is to identify the budget you’re willing to invest in the equipment.  With today’s technology and readily available software, microphones and mixers, there is hardly a need to spend the time and dollars renting out studio...

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9

Jul
2014
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June 2014
Planning The Content
in Build Your Optimal Podcast

Planning The Content

When looking at your podcast from a birds-eye view, how do you see the “flow” of the episodes?  What do you plan on having in the shows? As mentioned in previous posts, first you’ll need to decide if you are going to host the show alone, with a co-host and are you going to have guests (aka interviewees) join in on the fun.  This will...

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25

Jun
2014
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Identify An Audience
in Build Your Optimal Podcast

Identify An Audience

If you’re following along on our weekly journey, better known as “Build Your Optimal Podcast”, then you’re off to the right start and have knocked out a few key steps. 1) You’ve decided that a podcast can greatly amplify your message whether it’s part of a personal interest show or a marketing piece for you business. 2) Your show now has a working topic! This...

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18

Jun
2014
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Choosing A Show Topic
in Build Your Optimal Podcast

Choosing A Show Topic

Now that you’ve probably rattled your brain pondering on whether or not a podcast is right for you… we move to the next step on paving the way to podcasting success! What is your show really going to focus on? Politics?  Cooking?  Teaching children to read?  What message are you trying to get across to your audience?   Here are a few identifiers we ask...

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11

Jun
2014
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Is A Podcast Right For You?
in Build Your Optimal Podcast

Is A Podcast Right For You?

So you’ve heard your friends and colleagues mention this 7-letter word over and over again… PODCAST. You’ve most likely heard it from those whose who are loyal listeners to a favorite show.  These can range from political discussions, DIY or health shows to weekly market or industry updates. Now, more than ever, you can find a MASSIVE amount of content on iTunes and throughout the...

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3

Jun
2014
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March 2014
Getting the Word Out About Your Podcast
in Marketing

Getting the Word Out About Your Podcast

Congratulations!  You finally recorded and posted your first podcast last month.  The content is surely of interest to a huge audience; the broadcast quality is spot on; you can’t wait to get feedback from your listeners.  Yet you’re starting to find out that folks you expected to listen weren’t even aware of your new venture. So what’s happening?  It’s likely not a lack of interest on...

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15

Mar
2014
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You Wrote it … Now Speak It
in Marketing

You Wrote it … Now Speak It

The written word is truly a powerful communications tool.  No one would question that statement. (Surely you remember the old adage of “the pen is mightier than the sword.”  If you don’t, in today’s high-tech society that phrase would likely translate into “the keyboard is mightier than the gun.”) Those of you who’ve been composing blogs as a hobby or even as a career already...

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4

Mar
2014
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January 2014
Man with net (casting) for podcast audience
in Uncategorized

(Pod)casting Your Net To Catch A Bigger Audience

One of the most innovative and cost-effective methods of getting your messages to a broader audience is through podcasting.  In simple terms, podcasts are a series of audio episodes made available digitally to listeners via computer or mobile devices. There are numerous advantages for those businesses, organizations and even individuals who integrate podcasts into their marketing communications strategy.  Among them is the ability to maintain...

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31

Jan
2014
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I’ve Got Something You’ll Want To Hear
in Marketing

I’ve Got Something You’ll Want To Hear

Each of us gets inundated by all sorts of ‘messages’ every day.  Whether transmitted verbally or visually (or even mentally), it’s become an increasingly difficult process for both the sender and the receiver.  “How could that be,” you might ask, “with the wide range of communication tools available today?” Believe it or not, part of the answer is found in the question itself.  In the...

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31

Jan
2014
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Marketing + Audio = Podcasting
in Marketing

Marketing + Audio = Podcasting

Podcasting is a powerful tool for businesses to use to broaden their customer base and to improve customer participation and communication within their organization. It allows you to capture your audience’s attention and to provide a personal touch to your marketing efforts.  A podcast helps to create customers and clients that feel closely connected with your company and the products and service that you offer....

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Jan
2014
January 2014